How to Successfully Rebrand: a 5-Step Approach for an Engineering Manager

Introduction of 5-Step Approach for an Engineering Manager

Industries can change and new potentials can show up on the business horizon. We guide you on how you can rebrand your engineering enterprise when the market is calling for a change and new solutions.

Changes are a part of life that we can depend on. Not necessarily because we like them, but because they happen to all of us. Markets might change, technologies might change, or national laws might change, which means that several businesses might call for a rebranding. In this article we will guide you to the engineer manager’s rebranding.

1. Find the core challenge

It might be tempting to start with finding a solution that can solve every problem. But the problem with this approach is that you might not find out which problem you are trying to solve. Therefore, you should always start with finding the core challenge you want to solve before you start rebranding. You might be an expert on workwear for craftsmen, but you should also know the customer’s needs to be able to sell the hats.

2. Characterize the challenge

Simply by writing as many words as possible to describe the challenge you are facing as a business, you will generate a massive knowledge on what challenge you are trying to solve, which will be helpful to find your future solutions to the problem

3. Find key values to your new brand

At this step, you have probably found out what to solve. But, before you will be able to do anything for others, you should know yourself, your key values, and the values you want to be pivotal for the rebranding of your business. You should simply write down a list of important words that will describe how you want your business to be.

4. Research your market

Now you have an idea of how you want your business to look after your rebranding. But with this knowledge in your mind, you should investigate how other businesses are working in your branch. This work is important, so you can distinguish yourself from the competitors who want to approach the same customers as you. If you want to create something unique, you should know in what territory your identity should be unique.

5. Find the right name for your business

The name is the user’s very first meeting with your business. Through the right name, they would instantly get an idea of what kind of service you will offer, and which values are important to you.

It might seem difficult to find the exact right name, but with a generator for business names, it has never been easier. Simply, you add some of the words you find important to your business, and you will get a list of suggestions that are both searchable and have available domain names.

Luckily you have already found those words in the previous steps, so this would make the final step easier. Now you can just walk through the suggestions and pick what feels like the best new brand identity for your engineering business.

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